Attract New Leads to Your Facebook Business Page
You’ve created business Facebook page, so now what? The end goal of all marketing, of course, is to attract new clients. Facebook is a good platform for this because, if your current clients are liking and sharing your posts, their friends will also see the content.
You might think your Facebook business page is really hitting it out of the park from a content standpoint, but without looking at the analytics you really don’t know where you stand!
It’s important to know how many people your posts reach, how many people engage with your posts—by liking, commenting on, or sharing them—and, perhaps even more importantly, who your followers are and when they’re online.
This might sound complicated but it isn’t. You just have to know where to look! And it’s important to know because if your followers are 80% female and 20% male, it might change the kind of content you’re sharing.
- Open your Facebook Business Page and click on “Insights”
- You will automatically see data for a one-week period
- Underneath “Engagement” you can see the number of likes your posts received during the last week, the number of comments, the number of shares, and the number of post clicks
- Underneath “Engagement” you will see “Your 5 Most Recent Posts”. Now scroll down and select “See All Posts”
- Now you can see a detailed analysis of all of your posts during the past week
- “Reach” is represented by a yellow bar. This number tells you how many people had your post in their newsfeed
- More importantly, the blue and purple “Engagement” bars show you how many people clicked or liked/commented on/shared your post
Now that you can see they type of people that engage with your business Facebook page, you can focus your attention to creating content that is relevant to your audience. For example, if you see that you have 50 followers in London, Ontario and you happen to be speaking there next week, you can post about the event and invite them to join you. Financial advisors can take huge advantage of Facebook Events, which can be used to notify users of upcoming occasions.
Further to this, a current trend offering huge opportunity for financial advisors is video. People spend three times longer watching live video compared to pre-recorded video on their platform.
Now you can capitalize on this trend by re-purposing your most effective seminars into compelling live videos and webinars. Be sure to imbed it as a link and ask followers for their name and email address before full download.
You can also post a link on your page that allows visitors to sign up for your newsletter, again collecting their name and email address or produce an e-book you make about financial literacy for download.
If you want to increase likes on your Facebook business page, contests are another great way to entice people to like your page and share your posts. You can decide on a prize, something as simple as a free consultation, and then encourage followers to like the post and share for their chance to win.
Compliance-wise, you must avoid mentioning specific products or mutual funds via social media—but that’s okay because people are on Facebook to relax anyway! Share funny photos from your team meetings and humanize your practice. People can be intimidated by Financial Advisors, so it can be helpful to show that you’re approachable.
Lastly, make sure you develop a posting schedule for your page. It’s not beneficial to set up a page and then never update the content. Even if you’re just posting once a week to keep things current, make sure you stick to that rhythm!
Want to connect with The Money Finder on Facebook? We’d love that – Advisor Inspiration Here!